Recently I found myself toying with the new .XYZ top level domain, checking whether anything interesting might be available.
Naturally I tried abc.xyz which, predictably, was taken. Makes sense, right? Since something like ABC would naturally tend to snag a new TLD to match, or since someone like me, but faster, would snag it on a whim.
Google is now under an umbrella of many disparate companies in one, but as Alphabet, rather than as Google. It becomes one of many. I found out about this in the middle of the night, just before going to my “day job,” seeing the announcement at that time.
My overwhelming thought about it since then has been: Didn’t we used to call this a conglomerate? Those were all the rage, decades ago. Breaking those up to extract shareholder value was all the rage fewer decades ago.
Still, if being a conglomerate is effectively a done deal already, it makes some sense to brand the conglomeration differently from the original and presumably still most major component of the conglomerate. One could poke fun at the name, but hey, this is a company that called itself Google and wound up taken utterly seriously.
My secondary thought: .XYZ will be taken seriously as a TLD in a way that it might not have been.