I saw today that Dairy Queen plans to open sixty new stores in Massachusetts. We actually have one in walking distance, but there aren’t many around besides that. It’s very popular, even in a town with a Friendly’s and with a branch of one of the best ice cream places in the state, also in walking distance.
It intrigued me to learn that DQ is owned by Berkshire Hathaway. That’s the first I’d heard of it. I can see it being a good turnaround or expansion target. The brand is well-known, reputable, and for some of us has nostalgic associations.
When I was a kid, we regularly went to the DQ in Kingston or East Bridgewater, both long gone. I believe at least the Kingston store had food, not just ice cream.
In 2004, driving the new wife from California to Massachusetts, we stopped to eat at a Dairy Queen. Might have been in Virginia. The food was fantastic. That made me with we had some around here. Or some that served food, anyway.
So that was my question, seeing the news: Would they try to be full DQ stores, or mere ice cream shops? I guess we’ll see.