Pricing is always a favorite topic of mine. I have always had a tendency to undervalue my own skills and efforts, and to price too low, then be just as disgusted as I am with people not valuing the work enough to pay what the actual price should be. Worse, it doesn’t actually get you more work to lowball yourself. There’s a psychological element with me. First, what I find easy, I can’t imagine people wanting to pay much for. Second, I have spent a lifetime at generally limited means, and I can’t imagine paying the amount that is generally charged for most services, including those I could provide. Third, I was raised, somehow, not to think well of my own work and skills. This has tended to make me sound to others like I brag when I state how good I am in some way, when that is more of an attempt to convince myself and perhaps thwart negativity from others that would persuade me downward. But I digress.
The actual point of this post is to link to pricing advice for freelancers that explains why you should remove the zeros. Excellent thinking.
I couldn’t resist the title, which would make a great theme/reminder for a Presidential candidate. At the risk of redundantly linking Warren Meyer, I wanted to note his latest post, describing through his own experiences how growth in regulation and compliance has led to a fundamental shift in the economy. I don’t need the firsthand experience to see that this is the case. This is a great way to stifle growth, making people hesitate even to go into business, or changing their approach to one that limits regulatory overhead. It becomes more than just a matter of tax avoidance or minimization. Don’t grow too large. Don’t hire. Don’t expand. Or, in the linked post, can’t expand any longer. A business that doesn’t start or expand reduces jobs or sales to that business that otherwise might have been.
Warren Meyer has a post about a Yellow Pages (now YP) nightmare that begins to smell like fraud. Talk about desperation, continuing to bill you after you’ve closed a location and informed them as much repeatedly.
Anyway, this reminded me of my experience with Verizon Yellow Pages when I ran XTreme Computing. It’s more humorous than anything, although we never got the slightest little bit of work from an ad in our local book and listings in the books for a large chucnk of Southeastern Massachusetts. All we did was generate a phone bill that peaked at over $800 a month when most of it was the monthly charge for Yellow Pages.
When I spoke with the sales rep about getting an ad, she gave me a number. I was excited, because the number was low compared to what I’d expected, to the tune of half what I thought it would be for the year. I went all expansive, pricing listings in other books than our own.
Then I found out that what I had taken to be an annual rate was a monthly rate! No wonder it seemed low. It was, in fact, high. Extrapolating from my initial perception, that would make it about six times what I had expected.
After a year, I canceled most of it. After 2-3 years I canceled the local ad, too. We couldn’t afford or justify it. Heck, eventually I canceled our second line, for faxing, and well before we closed entirely, I canceled our phone service entirely. There really was never any excuse for it to be as costly as it was. By that time, I could be reached by pager, cell or e-mail more readily than by the office phone, and I worked from home more than not.
In retrospect, we should never have done the Yellow Pages in the first place, and arguably should have skipped the second line.
Recently I found myself toying with the new .XYZ top level domain, checking whether anything interesting might be available.
Naturally I tried abc.xyz which, predictably, was taken. Makes sense, right? Since something like ABC would naturally tend to snag a new TLD to match, or since someone like me, but faster, would snag it on a whim.
Google is now under an umbrella of many disparate companies in one, but as Alphabet, rather than as Google. It becomes one of many. I found out about this in the middle of the night, just before going to my “day job,” seeing the announcement at that time.
My overwhelming thought about it since then has been: Didn’t we used to call this a conglomerate? Those were all the rage, decades ago. Breaking those up to extract shareholder value was all the rage fewer decades ago.
Still, if being a conglomerate is effectively a done deal already, it makes some sense to brand the conglomeration differently from the original and presumably still most major component of the conglomerate. One could poke fun at the name, but hey, this is a company that called itself Google and wound up taken utterly seriously.
My secondary thought: .XYZ will be taken seriously as a TLD in a way that it might not have been.
Today’s example was a real education for me, as I did not know the history of Pepsi, or how there came to be a longstanding two cola rivalry.
Read about Walter S. Mack Jr and how he turned an obscure drink owned by a candy company into a huge success, at the same time helping to normalize racial equality of opportunity.
Had copyright law remained as it was in 1957, quite a list of works would have become public domain on January 1, 2014. As noted at the link, famous works will tend to remain available, if not as inexpensively so as might be the case, but I am concerned with orphan works. When I look up books I liked as a child and cannot find them in print, or in print at a price one can afford, then the copyright holder either has no interest in holding them in copyright, or there is no living copyright holder, heir or assign who is aware or interested in that status. Such works have no reason to remain protected. Even if that protection lies only in fear that someone who can legitimately prove ownership might come out of the woodwork after all, if any interest is shown.
Worst are the academic publications that are behind overpriced paywalls that keep the useful arts and sciences from being promoted. Congress ought to be ashamed of extending copyrights to unconstitutional lengths, and courts out to be ashamed of going along with it. At least, I assume they have, since there must have been challenges. Copyright should not be controlled by media corporations. That was never the idea.
I hadn’t realized it was this bad, but I knew FedEx Ground and Home had delays that varied from terminal to terminal due to weather delays and closures rippling through the system. The thing is, this makes it sound like it was connected heavily to FedEx Express shipments and the equivalent UPS services, where people order late and rely on the expectated or even guaranteed miraculously fast deliveries they pull off. I did some of that myself, relatively speaking. UPS, USPS, and FedEx Express all preformed beautifully. I suspect we’re just all used to that being the norm, and we are not used to having over 50% snow cover nationally before Christmas (or January, really) arrives. It raised serious havoc. If you close a busy hub for multiple days due to weather, look out. Then they can push packages out as fast as they want, but local terminals and delivery vans have to be able to process and deliver them.
Lessons learned, no doubt, but sometimes it’s beyond anyone’s control.